Shift Content Mix Toward Static Posts
Dylan | UGC Creator's static/carousel Posts ER sits at 10.32%, nearly double the Reels ER of 5.93%, yet Reels typically get more reach for accounts under 50K followers per benchmarks.
Details
Since Posts already outperform the entire nano benchmark range (3.5-8%), increase posting frequency of carousels/static content while testing whether Reels can be optimized to close that 4.39-point ER gap.
