Shift Posting Mix Toward Reels
The current engagement rate of 1.85% sits below the micro-tier benchmark of 2.5-5%, and Reels are the fastest lever to close that gap — industry data shows Reels get higher reach specifically for accounts under 50K followers like Lucas Tembras | Software Engineer at 12,788.
Details
Aim to make at least 50% of the next 20 posts Reels, mirroring the format that benchmarks at 0.52% ER versus 0.45% for static images. Track whether the median likes of 223.5 and median comments of 13.0 rise after 4 weeks of this shift to confirm the format is working for the audience.
