Shift Feed Strategy Toward Carousels
The Posts ER (1.47%) is already outperforming the Reels ER (1.42%), signaling that static or multi-frame content resonates slightly better with the 327,013 followers.
Details
Industry benchmarks show carousels lead all formats at 0.55% average ER — by deliberately replacing single static posts with carousel formats, TEKKEN gives followers a reason to swipe and interact multiple times per post, which Instagram's algorithm rewards with extended reach. Aim to convert at least 3 of the next 5 feed posts into carousels and track whether median likes climb above the current 4,591 baseline.
