Shift Feed Strategy Toward Carousels
Their current Posts ER sits at 0.48%, already outperforming their Reels ER of 0.42%, and industry benchmarks show carousels average 0.55% ER — the highest of any format.
Details
Replacing at least half of their static image posts with multi-slide carousels gives them a clear, data-backed path to close the gap between their current 0.42% overall ER and the 1-2% mid-tier benchmark. Start by repurposing their top-performing post topics into 5-7 slide carousel breakdowns to maximize swipe-through and save behavior.
