Double Down on Reels Production
Aman Gupta's Reels are generating a 139.96% engagement rate compared to just 5.31% on posts, making them their single highest-leverage content format by a massive margin.
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Since their account is under 50K followers, Instagram's algorithm also prioritizes Reels for reach in their tier, compounding the advantage. Aim to shift at least 50% of their weekly output to Reels to systematically grow both reach and their overall 4.93% account ER.
