Shift Posting Mix Toward Reels
The current engagement rate sits at 2.29%, which is just below the 2.5% floor of the micro-tier benchmark range.
Details
Since Tea With Nan is under 50K followers, Reels are algorithmically prioritized for reach on Instagram, giving the account a structural advantage to close that gap. Aim to make at least 50% of the next 10 posts Reels, as the format benchmarks at 0.52% average ER versus 0.45% for static images — a meaningful lift when compounded across 36,782 followers.
