Shift Budget Toward Reels Content
Team CMM's Reels are already outperforming their static posts with a 6.48% ER versus 5.97% for standard posts — lean into that gap by targeting at least 60% of their weekly output as Reels.
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For accounts under 50K followers, Reels also receive higher algorithmic reach, meaning each Reel has a stronger chance of pulling in new followers beyond their current 1,466. Prioritizing this format is their clearest lever for compounding both reach and engagement simultaneously.
