Shift Posting Mix Toward Carousels
Teaira Walker's Reels are underperforming at a 0.58% ER compared to their overall account ER of 0.88%, and industry benchmarks show carousels lead all formats at 0.55% average ER — meaning carousels outperform Reels even at the benchmark level.
Details
Audit their current 22 analyzed posts and aim to replace at least 30-40% of their Reels output with carousel posts, prioritizing multi-slide educational or storytelling content that encourages swipe-through behavior and repeat visits, both of which signal high value to the Instagram algorithm.
