TBWA\SMP's InstagramEngagement

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tbwasmp
TBWA\SMP

@tbwasmp · 4.1K followers

0.00%

Average for creators your size

$15-$40 per post

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LowAverageGoodExcellent
62
Median Likes
0
Median Comments
21
Posts Analyzed
$15 – $40per sponsored post

Based on 4.1K followers · 1.53% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @tbwasmp to find brands, write emails, and help you close deals.

Your post rate

$15-$40

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @tbwasmp's $15-$40 post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @tbwasmp's instagram audience is a fit and ask for $15-$40 per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Replace Reels With More Static Posts

TBWA\SMP's Reels are underperforming at a 1.11% ER compared to their Posts ER of 1.58% — a 30% gap that suggests their audience responds better to static or carousel content.

Details

Given that industry benchmarks show carousels averaging 0.55% ER versus Reels at 0.52%, shifting their content mix toward carousels could help close the gap between their current 1.53% overall ER and the nano-tier benchmark of 3.5-8%. Audit their last 21 posts and identify which format drove the most engagement, then prioritize that format for their next 4 weeks of content.

Move 02

Add a Direct Call-To-Comment Every Post

TBWA\SMP's median comment count is 0.0 with a Like/Comment ratio of 52.1:1, which signals their audience is passively consuming content rather than actively engaging.

Details

Since 73% of brands prioritize engagement rate over follower count, improving their comment volume is the single fastest way to raise their 1.53% ER closer to the nano benchmark of 3.5-8% and increase their estimated brand deal value beyond the current $15-$40 per post ceiling. End every caption with a specific, low-friction question tied directly to their post content to prompt responses.

Move 03

Publish a Rate Card to Close Deals Faster

At 4,062 followers with an estimated brand deal value of $15-$40 per post, TBWA\SMP is currently underpriced relative to the industry benchmark of $10-$25 per 1,000 followers for feed posts, which puts their baseline at roughly $40-$100 per post.

Details

Creators with published rate cards close deals 40% faster, and adding usage rights or 30-day exclusivity clauses could increase their rate by an additional 25-50% and 30-40% respectively. Build a one-page rate card today listing their per-post, Reels, and UGC rates to start capturing deals at their fair market value.

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TBWA\SMP's Instagram Engagement Rate: 1.53%