Shift Content Mix Toward Reels
The Reels ER for Taylor | baby finds & mom life 🤍 sits at 101.5% versus a 1.01% overall Posts ER — a massive gap that dwarfs the industry Reels benchmark of 0.52%.
Details
Since accounts under 50K followers (currently at 6,208) get amplified reach on Reels, increasing Reels frequency relative to static posts should be the top priority to lift the average ER toward the nano tier benchmark of 3.5-8%.
