Shift Budget Toward Posts Over Reels
Tattingday_태팅데이's static and carousel posts are outperforming their Reels significantly — Posts ER sits at 3.97% versus Reels ER at just 2.03%.
Details
Since industry benchmarks show Reels get higher reach for accounts under 50K, consider using Reels primarily for discovery and top-of-funnel awareness, while leaning on posts and carousels to drive the deeper engagement that keeps their overall 3.48% ER competitive within the nano-tier benchmark of 3.5-8%. Aim for a 60/40 split favoring posts until their Reels ER closes the gap.
