Shift Content Mix Toward Carousels
Tarik Aziz's Reels ER (0.21%) is underperforming the Posts ER (0.36%), and both sit below the industry carousel benchmark of 0.55% and static image benchmark of 0.45%.
Details
Since carousels drive the highest format ER industry-wide, replacing 2-3 Reels per week with multi-slide carousels can close this gap and lift the overall 0.33% ER.
