Shift Posting Strategy Toward Reels
Tanya Chhabra's Reels are already outperforming their Posts — 0.49% ER vs 0.27% ER — yet their overall engagement sits at just 0.23%, far below the 2.5-5% micro-tier benchmark.
Details
Since accounts under 50K followers get higher reach from Reels, prioritize publishing at least 3 Reels per week to compound that format advantage and close the gap with industry standards.
