Shift Budget Toward Reels Immediately
Tanya Seth | Fashion X Travel's Reels are generating a 191.64% ER compared to just 0.62% on static posts — an extraordinary gap that demands a content format pivot.
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Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, which directly applies to their 10,631-follower account. Aim to make at least 70% of their next 10 posts Reels to capitalize on this outsized performance and pull their overall account ER closer to the 2.5-5% micro-tier benchmark they are currently falling short of at 0.53%.
