Shift to Reels to Close ER Gap
TAN | Content creator's current engagement rate of 0.46% sits far below the 2.5-5% benchmark for micro-tier creators (10K-100K followers).
Details
Reels average a 0.52% ER versus 0.45% for static images, and Instagram's algorithm prioritizes Reels reach specifically for accounts under 50K followers — which at 49,482 followers, they qualify for. Aim to convert at least 50% of their next 20 posts into Reels to leverage that algorithmic reach boost and close the gap toward the micro-tier benchmark.
