Replace Reels With More Posts
Tanisha Gupta's Reels are severely underperforming at a 0.12% ER compared to the Posts ER of 1.9% — a 15x gap that is actively dragging the overall account ER down to 1.47%, well below the 2.5-5% micro-tier benchmark.
Details
An audit of the last 5 Reels should be conducted to identify drop-off points, and in the short term the content calendar should shift to prioritize static posts or carousels until the cause of Reels underperformance is diagnosed and fixed. Once the overall ER climbs closer to the 2.5% micro benchmark, the estimated brand deal value of $40-$125 per post becomes much easier to negotiate upward.
