Shift Content Mix Toward Reels
The Reels ER of 14.88% dwarfs the static Posts ER of 0.38%, showing the audience responds far more to video content.
Details
Since the overall Posts ER (0.38%) sits below the macro-tier benchmark of 0.5-1%, reallocating a larger share of the content calendar to Reels could pull the blended ER back into or above the benchmark range.
