Go All-In On Reels Now
Tanay Mimani's Reels are generating a 17.91% engagement rate compared to the overall account ER of just 0.02% — that gap is the biggest opportunity.
Details
Shift at least 80% of the posting schedule to Reels immediately, as this format is clearly resonating with the audience while static posts and carousels are dragging overall numbers down. Given that 73% of brands prioritize engagement rate over follower count, a sustained Reels-first strategy could also push the estimated brand deal value well above the current $250-$1,000 per post ceiling.
