Replace Reels With Carousel Posts
The Reels ER is sitting at 0.0% against an already critically low overall ER of 0.11%, which is well below the 0.5-1% macro benchmark.
Details
Industry data shows carousels outperform Reels (0.55% vs 0.52% average ER), and for a 16.3M-follower account bleeding engagement, shifting the next 5 posts to multi-slide carousels with a strong hook on slide one is the fastest format swap possible. Aim to use slides 2-7 to drive swipe-throughs, which signals deeper interaction to the algorithm and can directly lift the median comment count above its current 93.
