Shift to Carousels to Recover ER
With a current engagement rate of 0.0% against the mid-tier benchmark of 1-2%, tammyfitapp needs an immediate format reset.
Details
Industry data shows carousels lead all formats at 0.55% ER — post carousel-based fitness content (e.g., 5-step workout breakdowns or meal prep guides) for the next 21 posts to establish a measurable baseline above the current 0.0% Posts ER.
