Double Down on Reels Immediately
Reels are already outperforming Posts by nearly 2x — 1.9% ER vs 0.98% ER — yet the overall account ER sits at 1.15%, dragged down by lower-performing static content.
Details
Shift at least 60% of the publishing schedule to Reels, since accounts under 50K followers receive higher algorithmic reach from that format. Aim to publish a minimum of 3 Reels per week to compound that 1.9% baseline toward the 2.5–5% micro-tier benchmark.
