Shift Feed Strategy Toward Reels
Ayana Williams's Reels are dramatically outperforming their static posts — 94.46% ER versus 1.18% for standard posts — yet only a fraction of their 24 analyzed posts appear to be Reels.
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Industry benchmarks confirm that Reels get higher reach for accounts under 50K followers, and their 4,972-follower account sits squarely in that window. Aim to convert at least 50% of their upcoming content calendar to Reels to capitalize on this outsized performance gap and push their overall 1.12% ER closer to the 3.5–8% nano-tier benchmark.
