Shift Content Mix Toward Posts, Not Reels
The static/carousel Posts ER is 12.81% compared to just 3.86% for Reels — a gap of over 3x.
Details
Since the overall account ER of 10.5% already crushes the nano benchmark of 3.5-8%, doubling down on the post format that's driving this (rather than chasing Reels reach) will protect and grow the average engagement rate.
