Double Down on Reels Production
JESS & SAM | AUSTRALIA TRAVEL Reels are generating a 672.31% engagement rate compared to just 15.86% on posts, making them their single highest-performing content format by a massive margin.
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Industry benchmarks confirm Reels get higher reach for accounts under 50K followers, which directly applies to their 13,227-follower account. Aim to shift at least 60% of their weekly output to Reels to compound this advantage and accelerate follower growth.
