Replace Reels With More Posts
Taylor Amber's Reels are severely underperforming at a 0.17% ER compared to their Posts ER of 1.29% — that's a 7.6x gap.
Details
Since industry benchmarks show Reels' reach advantage primarily benefits accounts under 50K followers (Taylor Amber is at 104,050), shift their content calendar to prioritize static posts and carousels, which benchmark at 0.45–0.55% ER industry-wide and are already outperforming their Reels by a wide margin. Aim to replace at least half their current Reels output with carousel posts to capitalize on their stronger post-format engagement.
