SZA's InstagramEngagement

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sza
SZA

@sza · 23.1M followers

0.00%

Top 5% of creators your size

Your audience is 6x more engaged than average

$10K-$50K per post

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We will start with this profile.

LowAverageGoodExcellent
635.3K
Median Likes
3.4K
Median Comments
20
Posts Analyzed
$10K – $50Kper sponsored post

Based on 23.1M followers · 2.76% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @sza to find brands, write emails, and help you close deals.

Your post rate

$10K-$50K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @sza's $10K-$50K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @sza's instagram audience is a fit and ask for $10K-$50K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Convert Passive Likes Into Active Comments

SZA's like-to-comment ratio is 213.3:1, meaning fans are double-tapping but not conversing — a sign that captions aren't prompting a response.

Details

Add a direct, specific question or a fill-in-the-blank prompt to every caption to lower that ratio and push their 2.76% ER even higher above the macro benchmark of 0.5-1%. A simple shift like asking fans to tag someone or share a one-word reaction can meaningfully move their median comment count beyond its current 3,430.

Move 02

Prioritize Carousels to Maximize Algorithmic Reach

Among the content formats benchmarked, carousels lead with a 0.55% average ER versus 0.52% for Reels and 0.45% for static images — and at their scale of 23.1 million followers, even fractional ER gains translate to hundreds of thousands of additional interactions.

Details

Audit their last 20 posts to identify what share are static images, and replace at least half of them with carousel formats that tell a story across multiple slides. This directly targets their median likes of 635,342 by giving the algorithm more swipe signals to distribute the post further.

Move 03

Publish a Rate Card to Accelerate Brand Deals

Their 2.76% ER is rated excellent for the macro tier and already exceeds the 0.5-1% bracket average by nearly 3x, which is a powerful negotiating asset — yet without a published rate card SZA may be leaving speed and money on the table, since creators with rate cards close deals 40% faster.

Details

Their estimated brand deal value sits at $10,000-$50,000 per post, and adding a Reels-specific line item with a 20-40% premium over their base feed rate is justified by industry benchmarks. Formalize this into a one-page rate card that leads with their ER versus the macro average to immediately justify top-of-range pricing to brand partners.

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SZA's Instagram Engagement Rate: 2.76%