Shift Budget Toward Reels Immediately
their Reels are already outperforming their static posts — 1.2% ER vs.
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0.79% for posts — yet their overall ER of 0.9% still sits well below the 2.5-5% micro-tier benchmark. Prioritize Reels as their primary format in their next 10 uploads to close that gap, since the format is already their strongest signal. Aim for at least 70% of their content calendar to be Reels until their overall ER climbs above 1.5%.
