Shift Content Mix Toward Reels
The Reels ER of 29.46% dwarfs the Posts ER of 2.63% (roughly 11x higher), yet reels get higher reach for accounts under 50K followers like Fani B |Not just a Doctor| (3,040 followers).
Details
Prioritizing 3-4 reels per week over static posts will pull the blended ER above the nano-tier benchmark range of 3.5-8%.
