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@sydneyfoodboy · 203.4K followers
Based on 203.4K followers · 0.61% engagement
Next step
Snippet can use this instagram result for @sydneyfoodboy to find brands, write emails, and help you close deals.
Your post rate
$500-$2K
What Snippet does next
Comes nextFind brands
Brands that already pay instagram creators and fit your audience.
Write emails
Use @sydneyfoodboy's $500-$2K post rate so brands know what to pay.
Follow up
If a brand replies, Snippet keeps the deal moving.
First message
I'd show brands why @sydneyfoodboy's instagram audience is a fit and ask for $500-$2K per post.
Next steps
Simple fixes that can help brands take you more seriously.
Reels are severely underperforming at a 0.08% ER compared to the Posts ER of 0.68% — nearly a 9x gap.
Details
Industry benchmarks show Reels only outperform other formats for accounts under 50K followers, and at 203,446 followers SYDNEY FOOD BOY // KEV is well above that threshold. Shifting the content calendar to prioritize carousels, which benchmark at a 0.55% ER industry-wide, will better align with how the audience engages.
A Like/Comment Ratio of 48.3:1 against a median of 60.5 comments per post suggests the audience will comment, but needs a direct prompt to do so consistently.
Details
Ending every caption with a specific question tied to the food content — for example, asking followers to name their favourite dish from a restaurant reviewed — will convert passive likers into commenters. Increasing comment volume is one of the fastest ways to push the 0.61% ER closer to the 1-2% mid-tier benchmark.
The current estimated brand deal value of $500-$2,000 per post sits at the lower end of the $10-25 per 1,000 followers industry standard for the 203,446-follower account, which implies a ceiling closer to $5,000 per post.
Details
Creators with a published rate card close deals 40% faster, and since 73% of brands prioritize engagement rate over follower count, framing the Posts ER of 0.68% prominently in a rate card — while excluding the low Reels ER — will strengthen the negotiating position immediately.
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