Shift Volume From Reels to Posts
Posts are generating a 3.99% ER versus only 0.82% for Reels — a nearly 5x performance gap.
Details
Since industry benchmarks show Reels' reach advantage primarily benefits accounts under 50K followers (Sydney Melman has 173,139), prioritize static posts and carousels in the content mix to consistently outperform the 1-2% mid-tier average the account is already beating at 2.85% overall.
