Swiggy's InstagramEngagement

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swiggyindia
Swiggy

@swiggyindia · 1.3M followers

0.00%

Top 20% of creators your size

$5K-$25K per post

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We will start with this profile.

LowAverageGoodExcellent
6.8K
Median Likes
324
Median Comments
21
Posts Analyzed
$5K – $25Kper sponsored post

Based on 1.3M followers · 0.57% engagement

Next step

Want brands to pay you?

Snippet can use this instagram result for @swiggyindia to find brands, write emails, and help you close deals.

Your post rate

$5K-$25K

What Snippet does next

Comes next

Find brands

Brands that already pay instagram creators and fit your audience.

Write emails

Use @swiggyindia's $5K-$25K post rate so brands know what to pay.

Follow up

If a brand replies, Snippet keeps the deal moving.

First message

I'd show brands why @swiggyindia's instagram audience is a fit and ask for $5K-$25K per post.

Want Snippet to find brands and send the emails?

Close deals for me

No charge today

Next steps

What to fix next

Simple fixes that can help brands take you more seriously.

Move 01

Shift Budget Toward Reels Immediately

Swiggy's Reels ER is 35.93% compared to a Posts ER of just 0.56% — that is a 64x performance gap that demands an immediate content mix overhaul.

Details

With 1,260,663 followers in the macro tier where the benchmark ER is only 0.5-1%, the Reels are dramatically outperforming both the account's own posts and industry norms. An audit of the last 21 analyzed posts should identify what percentage were Reels, then a target of at least 70% of new content as Reels should be set to compound that outsized engagement signal.

Move 02

Fix the Comment-to-Like Imbalance Now

The Like/Comment ratio is 64.2:1, meaning for every 324 median comments there are 6,810 median likes — comments are the higher-weight engagement signal that Instagram's algorithm prioritizes for reach.

Details

To close this gap, every caption should end with a direct, low-friction question tied to food choices or delivery decisions (e.g., 'Tag who you're ordering this with tonight') to convert passive likers into active commenters. Even a 20% lift in comments would meaningfully improve algorithmic distribution without requiring any follower growth.

Move 03

Leverage ER to Negotiate Brand Deals

The overall engagement rate of 0.57% is rated 'good' for the macro tier benchmark of 0.5-1%, and 73% of brands prioritize engagement rate over follower count when selecting partners.

Details

At a follower count of 1,260,663, the estimated brand deal value is $5,000-$25,000 per post, but publishing a formal rate card could help close deals 40% faster according to industry data. Swiggy should lead with the Reels ER of 35.93% in all brand pitches and apply the standard 20-40% Reels premium on top of the base feed post rate to maximize deal value.

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Swiggy's Instagram Engagement Rate: 0.57%