Drive Comments to Close the ER Gap
The like/comment ratio is 40.7:1 (799 median likes vs.
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just 24.5 median comments), showing comments are the weakest lever. Since the 0.61% ER sits well below the mid-tier benchmark of 1-2%, SWETHA JILSON should add explicit comment CTAs (polls, 'this or that', ask-a-question captions) to every post to push that ratio down and lift ER toward the benchmark floor.
