Prioritize Reels In The Mix
At 2,788 followers, Puja's Reels ER is 4.84% versus 1.4% for posts, so Reels should be the primary Instagram format for the next content cycle.
Details
Because Reels receive higher reach for accounts under 50K and the nano benchmark is 3.5%-8%, each Reel can be used to move the overall 1.58% ER toward 3.5%-8%.
