Shift Budget Toward Carousel Posts
their Reels are underperforming at a 1.23% ER compared to their Posts ER of 1.91% — a gap of 0.68 percentage points.
Details
Industry benchmarks show carousels lead all formats in engagement, and their posts are already outpacing Reels, so prioritizing carousel content over Reels production is the highest-leverage format shift they can make right now. Aim to replace at least 2 of every 3 Reels slots in their content calendar with carousel posts until their Reels ER closes the gap with their Posts ER.
