Double Down on Reels Immediately
The Reels ER is 19.25% compared to the Posts ER of just 1.05% — that is an 18x performance gap not being fully exploited.
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With 202,244 followers, shifting the content calendar to prioritize Reels over static posts is the single highest-leverage move available to Dusky Girl Makeup - Swagata Dev right now. Aim to replace at least half of upcoming static posts with Reels to compound that outsized engagement signal across the audience.
