Double Down on Reels Production
Their Reels are outperforming their static posts by a significant margin — 7.58% ER versus 3.19% for posts — yet only 23 pieces of content have been analyzed in total, suggesting Reels may still be underrepresented in their mix.
Details
Since industry benchmarks confirm Reels get higher reach for accounts under 50K followers (✌️Susandhya Biswal ✌️ is at 24,171), shifting at least 60% of their weekly output to Reels is the single fastest lever to compound their already-excellent 3.81% overall engagement rate. Aim to publish a minimum of 3 Reels per week and track whether overall ER climbs closer to their Reels-specific 7.58% benchmark.
