Double Down on Reels Production
The Reels ER sits at 11.25% compared to just 3.24% for standard posts — a 3.5x gap.
Details
Since Reels also get higher reach for accounts under 50K followers (Surender kumar is at 1,715), shifting the posting cadence to prioritize Reels over static/carousel content should lift the blended ER above the current 3.09% average.
