Shift Budget Toward Reels Production
Surbhi Rathore's Reels are generating a 9.6% engagement rate compared to just 2.7% on posts — that is a 3.5x performance gap Surbhi Rathore is not fully capitalizing on.
Details
Given that 73% of brands prioritize engagement rate over follower count, a Reels-heavy content calendar directly strengthens their brand deal positioning. Aim to increase their Reels output to at least 70% of their weekly content mix to pull their overall account ER closer to that 9.6% ceiling.
