Switch to Carousels to Lift ER
Surat updates' current engagement rate of 0.26% is severely below the 1-2% mid-tier benchmark, and Surat updates' like/comment ratio of 69.5:1 signals passive scrolling rather than active interaction.
Details
Industry data shows carousels average 0.55% ER — more than double Surat updates' current 0.26% — so replacing static or single-image posts with carousel formats in Surat updates' next 10 posts is the fastest format-level lever Surat updates can pull. Aim to use the first slide as a hook that forces a swipe, which Instagram's algorithm rewards with extended reach.
