Shift To Carousels To Lift ER
Suratis power's current engagement rate is 0.04% — roughly 25x below the 1-2% benchmark for mid-tier accounts (100K-1M followers).
Details
Carousels average 0.55% ER industry-wide, making them the highest-performing format; committing at least 50% of their next 20 posts to carousels gives them a concrete, measurable test to close that gap. Pair each carousel with a slide-by-slide prompt or question to directly attack their critically low median comment count of just 3.0 per post.
