Shift Posting Mix Toward Reels
Surat_citypage's Reels are generating a 235.1% ER compared to just 0.36% for static posts — a massive performance gap that their current content mix is underutilizing.
Details
Given that their overall account ER of 0.46% sits well below the 1-2% mid-tier benchmark, prioritizing Reels in their weekly posting schedule is the single fastest lever to close that gap. Aim to make at least 60-70% of their new content Reels, and repurpose their highest-performing static posts as Reel slideshows or short video walkthroughs to immediately capitalize on the format advantage.
