Make Carousels the Core Format
Across the 24 analyzed posts, posts generated 1.53% ER versus 0.66% for Reels, so prioritize carousel-based feed content and add a clear save, share, or discussion CTA on the final slide.
Details
Industry format benchmarks show 0.55% ER for carousels, compared with 0.52% for Reels and 0.45% for static images; use 1.53% as the account-level baseline when evaluating each carousel.
