Shift Content Mix Toward Reels
The Reels ER of 5.56% massively outperforms the Posts ER of 0.33% and even beats the industry Reels benchmark of 0.52%.
Details
Since the overall account ER (0.4%) sits well below the 1-2% mid-tier benchmark, reallocating a larger share of the 23 analyzed posts toward Reels format could pull the average ER up significantly.
