Shift Volume From Reels to Posts
Their Posts ER is 1.03% versus their Reels ER of just 0.45% β more than double the engagement per piece of content.
Details
Given that industry benchmarks show Reels' reach advantage is most significant for accounts under 50K followers (not their 1.24M tier), prioritize static posts and carousels in their next 10 uploads to capitalize on the format where their audience is already responding strongest.
