Shift Feed Strategy Toward Reels
Sunali Naik's Reels are dramatically outperforming their static posts — 406.83% ER versus 2.64% for feed posts — signaling that their audience responds far more to video content.
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Since Instagram's algorithm also prioritizes Reels reach for accounts under 50K followers (and they are at 26,703), increasing their Reels output as a share of their 21 analyzed posts should directly compound their overall 2.92% account ER. Aim to make at least 60% of new content Reels to capitalize on this outsized performance gap.
