Shift Budget Toward Posts Over Reels
The Posts ER of 10.61% significantly outperforms the Reels ER of 7.18%, meaning static posts and carousels are driving stronger audience interaction right now.
Details
Prioritize publishing at least 2 posts for every 1 Reel to capitalize on this gap. Track whether the median likes of 163 and median comments of 24.5 hold or improve as the content mix shifts.
