Shift Feed Strategy Toward Carousels
The Posts ER sits at 0.52%, already outperforming the Reels ER of 0.40%, and industry benchmarks show carousels lead all formats at 0.55% ER.
Details
Replacing at least half of the static image posts with carousel formats — which benchmark at 0.55% versus static images at 0.45% — could meaningfully close the gap between the current 0.49% overall ER and the 2.5-5% micro-tier benchmark. Sucor Asset Management can start by converting the next three posts into multi-slide carousels that break down a single asset management concept across 5-8 slides to maximize swipe-through signals.
