Shift Feed Strategy Toward Reels
Reels are generating a 72.03% ER compared to just 1.44% for static posts — a gap that demands an immediate content calendar shift.
Details
Suba Lakshmi should aim to make at least 60-70% of upcoming posts Reels, since industry benchmarks confirm Reels get higher reach for accounts under 100K followers. This single format change has the highest leverage to pull the overall account ER from 2.22% closer to the 2.5-5% benchmark for micro-tier creators.
