Double Down on Reels Production
The Reels ER of 24.01% dwarfs the Posts ER of 14.76% and obliterates the micro-tier benchmark of 2.5-5%.
Details
Since accounts under 50K followers (Preethi Vengat is at 55,871, close to this range) get amplified reach on Reels, shifting a larger share of the content calendar toward Reels will compound this advantage.
