Shift Posting Mix Toward Reels
Amy Bourji Nassar, M.S., CCC-SLP's current engagement rate of 0.91% sits well below the 2.5-5% benchmark for micro-tier creators, and Reels are a direct lever to close that gap.
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For accounts under 50K followers like Amy Bourji Nassar, M.S., CCC-SLP's at 43,700, Reels deliver higher reach than static posts or carousels, giving underperforming content a second chance at discovery. Aim to make at least 50% of their next 10 posts Reels, and track whether median likes climb above their current 378 per post.
